Food & Drinks
Smalls
Built to convert
Websites that A/B test
Sites running an A/B testing or experimentation tool, such as VWO, Optimizely, Intelligems or Webflow Optimize. What you see is what was live when we captured it: the version a testing team had not yet beaten.
- Websites
- 12
- Pages
- 67
- Sections
- 275
12 results
Fashion & Beauty
Bonfire
SaaS & Software
Boords
Fashion & Beauty
Remedy
Fashion & Beauty
Plenaire
SaaS & Software
Clay
SaaS & Software
Plaid
SaaS & Software
Spellbook
SaaS & Software
Podia
SaaS & Software
Circle
Home & Electronics
Nori
Food & Drinks
Aura Bora
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By the numbers
Websites that A/B test by the numbers
Counted across the 12 websites on this page, as of 12 October 2026. An entry can carry more than one tag, so the shares are of websites, not of tags, and they move as the library grows.
| Industry | Websites | Share |
|---|---|---|
| SaaS & Software | 6 | |
| AI & Automation | 3 | |
| Fashion & Beauty | 3 | |
| Marketing & Design | 3 | |
| Finance & Legal | 2 | |
| Food & Drinks | 2 | |
| Health & Wellness | 2 | |
| Communities | 1 |
| Page type | Websites | Share |
|---|---|---|
| Home | 12 | |
| Landing | 8 | |
| About | 5 | |
| Pricing | 5 | |
| Shop | 5 | |
| Testimonials | 5 | |
| Single Product | 4 | |
| FAQs | 3 |
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58 real sites, 263 pages and 972 sections - curated for craft, not for animation showreels.